Responsive: is it the future of Web Design?

What is RWD(Responsive Web Design)?

It is a kind of web design that responds to either the browser or screen size with consideration to it’s usability. It’s best describe with a non-responsive example. I’ll link some examples of non-responsive pages here in the future.

Why websites need to be responsive?

The short answer is for the visitors to have ease of use while feeling good about it. To make it long, users most of the time are very impatient. Give them anything that’s hard to use or understand and they’ll leave it in a few seconds. That means less time for visitors to stay on the website, which means higher bounce rate. And you don’t want high bounce rate on your stats. So that means it’s all about your visitors. You want them to stay inside your website. which means you want to make their life easy in navigating your pages.

Is responsive web design the future?

No. It’s not. It has always been here ever since but no one was aware about it. I recall when <table> was the standard. And because it was so unpredictable and ugly it saw it’s own demise. Then came the table-less era and the development of HTML 4 and XHTML. Back then it was a struggle to explain to clients that accessible(this was my term for responsive) and clean designs are the future of web and they need it. That’s because they got their eye’s fixated on designs that I consider mediocre.

Today RWD is the standard since it makes your website mobile friendly, and that is good. It’s good since Google already made a move to change their search algorithm. This makes mobile friendly site take the top search result positions. So, RWD means mobile friendly site. Mobile friendly site means Google likes it. If Google likes your site, your site moves up on the search results and you get more traffic.

For the question if RWD is the future. No. It’s just not the future. It’s an indispensable part of webdesign.

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